We rebuilt a fictional Cardiff window cleaner to show what £499 actually buys — three pages of content, one direct CTA, prices on the page, postcode round listed openly. No chatbot, no booking pipeline, no photo essay. Exactly enough.
Fixed, one payment, owned
Brief to live — same guarantee
Hero, prices, contact — that's it
£24.95/mo Site Care, cancel any time
Most sole traders aren't looking for an "online presence" — they're looking for a place to send the half-dozen people a week who Google them after a neighbour's recommendation. The brief was a site that closes those leads without trying to do anything else.
Big phone number, big yellow WhatsApp button. No quote builder, no booking calendar, no booking-by-app. Sole traders convert on the call — the site exists to get them on the call.
£25 outside / £35 in & out / +£15 conservatory. Self-qualifies the right customer before they ring. Removes 80% of the price-shopping calls Bryn would otherwise field.
Visible postcode list with cycle frequency (every 8 weeks / 12 weeks). The visitor instantly knows whether they're a fit. No software, no overhead.
Inter throughout, generous whitespace, plain prose. The page reads as 'honest, direct, no waffle' — which is also the brand promise. Type does the brand work.
Hero, prices, areas, why-me, contact. No FAQ accordion, no testimonials carousel, no chatbot widget, no 'live response time' theatre. £499 buys exactly enough.
Phone number is a real tel: link. On mobile (where 80% of trade enquiries come from), one tap dials. On desktop, it copies to clipboard. No JavaScript needed.
What Starter deliberately leaves out(and the tier it lives at): AI chatbot receptionist (Business + chatbot add-on £29/mo), service-area pages by postcode (Business), live response widget (Business), online deposit-capture booking (Pro), blog and content engine (Pro), CRM integration (Pro). If you need any of those, you're a Business or Pro customer — and the price tells you so up front.
For sole traders and one-person businesses who need a place online that does its one job and stops there. Three pages of custom design, mobile-first, click-to-call, Google Business Profile setup, your own domain and a working business email. £24.95/mo Site Care — UK hosting, SSL, daily backups, small edits, Google Business kept current. Cancel any month.
Brief Monday → live Saturday. If we miss our launch date for our own reasons, the build is free. £499 Starter or £1,999 Pro, same delivery cadence.
Open the demo and scroll to the bottom — it's a short page on purpose. Compare the scroll length against Dai's Plumbing (Business · £999) and Pontcanna (Pro · £1,999) to see what each tier adds.
