We rebuilt a fictional Cardiff plumber from scratch to show what fixed-price, 6-day, trust-engineered builds look like in the wild. Live response-time card, AI receptionist, big orange call button — every pixel pulling for the call.
First reply, after-hours
Average on-site response shown live
Trust signals above the fold
Google reviews surfaced site-wide
The brief: a Cardiff emergency plumber whose old WordPress site loaded in 8 seconds, buried the phone number three taps deep, and showed no real proof of trade qualifications. Lost jobs to less-qualified competitors above them on Google.
Real postcodes, today's average — makes the 60-minute guarantee feel like a system, not a slogan. Postgres-backed; the dashboard would update from the field.
Click-to-call from any page; WhatsApp button for the customers who'd rather type. Mobile-first because 80%+ of emergency searches are on phones.
Gas Safe number visible, CIPHE membership, £2m insurance, 15 years experience, 187 Google reviews — all in the first 800px of the page.
Bot trained on FAQs, prices and availability. Books slots straight into the calendar. Setup £299 + £29/mo — already paying back at ~40% more booked jobs in similar trades.
Service-area schema on every CF postcode — the highest-leverage local-SEO move for trades after a verified Google Business Profile.
Surfaced repeatedly — biggest objection-killer in trades pricing. Visible on every page, called out in the quote form.
The Business package covers the full structure: 6-page custom site, fixed-price copy, mobile-first, Google Business setup, on-page SEO, and 30 days of post-launch support. Add the chatbot for £299 + £29/mo if you want the AI receptionist.
Brief Monday → live Saturday. If we miss our launch date for our own reasons, the build is free. We've built the entire process around hitting Saturday.
Open the demo in a new tab and try it on your phone — the response-time card and chatbot are exactly what your customers would see.
