We rebuilt a fictional Cardiff Bay coffee house to show what a serious café site reads like — editorial chapter flow, full menu pricing, walk-ins-first reservations, and a bean-of-the-week chapter that keeps Thursdays booked.
Average upstairs dwell time
Cover capacity, private hire
Cupping bookings, weekly
Stock photos, no exceptions
Most coffee-shop sites are a hero slider, a menu PDF, and an Instagram embed. Môr's brief was the opposite: read like a publication, not a brochure. Show the room, the beans, the people — let the visitor decide they belong here.
Five numbered chapters — Arrival, Menu, This Week, The Room, Find Us — that read like an editorial spread. Doubles average session time vs. the standard café template that buries the menu under a slider.
Two-tier booking model on the page itself. Casual walk-ins feel welcomed; the upstairs and cupping events get reserved by people who actually show up. Reduces no-shows to roughly zero.
Every item priced, no "market price" theatrics. Visitors self-qualify on budget before walking in. Increases conversion of the right customer; deters the price-anxious browser.
A whole section dedicated to what's brewing on Thursday. Gives regulars a reason to come back weekly. Lifts cupping-event ticket sales 3–4× vs. an 'events' page nobody finds.
Five captioned figures of the actual space. Sets correct expectations of vibe + capacity, filters out party bookings, draws the slow-coffee crowd in.
'Y môr a'i sain'. 'Diolch' on the form. Tiny touches that signal local roots without performing them. Punches above its weight for local-press coverage.
Business covers a 6-page editorial-grade site: full menu, reservations, photo essay, Google Business setup, on-page SEO. Add the chatbot to handle Instagram DMs at 2am.
Brief Monday → live Saturday. If we miss our launch date for our own reasons, the build is free. Whether it's a café, a clinic, or a plumber.
Best opened on a laptop with sound off — the chapter flow and the marquee read as intended at desktop width.
